As Chief Executive Officer of the company is responsible for directing the business with the objective of providing maximum operational growth and profit. Establishing current and long-range objectives, plans and policies subject to the approval of the Board of Directors; and representing the company to its major stakeholders and members.


  1. Planning – under the Board’s auspices, develops effective, short and long range plans to guide the organization’s future programs and activities. Direct and implement approved strategies and plans that will result in the achievement of the organization’s goals and objectives.
  2. Marketing – with the Board and staff, plan and direct the implementation of a comprehensive marketing and ecommerce plan to generate additional revenues for the organization.
  3. Product Development-be the thought leader and change agent in the introduction and development of new product offerings.